With the initial gold rush mentality gone, cannabis companies seeking to survive and flourish are readdressing strategic challenges- including talent management.
The rush for cannabis gold in North America is proving to be a roller coaster ride for many companies in the sector. With cannabis legalized in Canada, as well as in 11 US states (and medically permitted in more), the cannabis race was at full throttle during early 2019. By late summer, the picture had changed dramatically, with profits proving more elusive than expected. Like the Gold Rush of 1848, the cannabis rush has drawn many early market entrants, featured a certain level of market frenzy, and if the gold does not pan out, may send more than a few cannabis corporate hopefuls home empty-handed.
Download our latest paper for a look at the how to navigate the early challenges present in the cannabis sector.