Carlos F. Cata is the managing partner of Caldwell’s Chicago office, and a member of the Financial Services; Consumer; and Marketing, Sales & Strategy Officers practices. Download vCard.
Carlos has extensive experience recruiting impactful senior leaders across multiple industry sectors, with a strong focus on companies seeking transformational growth. For the past 25 years, he has helped companies build brands and develop relevant customer strategies through emerging technologies in digital and analytics.
Within today’s landscape, Carlos advises clients that seek to leverage advanced technology (AI and machine learning) to drive relevant market and customer decisions. His search practice spans across the spectrum of commercial leadership functions for financial services, consumer, fintech and PE-backed companies. He is also a leader engaged in the firm’s diversity and inclusion initiatives with deep expertise and knowledge among diverse leaders.
Prior to joining Caldwell, Carlos had a 14-year executive search career in which he led the CMO and Marketing practices at several other major search firms. Before joining the executive search industry, he spent 18 years as a marketing leader, entrepreneur, and consultant working for some of the world’s premier companies including Procter & Gamble, Kraft Foods, and the Zyman Group.
Carlos earned an MBA, with distinction, from Duke University’s Fuqua School of Business, as well as a bachelor’s degree in finance, magna cum laude, from Miami University of Ohio.
More About Carlos
Currently, he serves on the national board for the Make-A-Wish Foundation.
The Role of Marketing in Professional Services Firms. When skills, knowledge, and expertise are already expected by clients, how can professional services firms differentiate themselves? We (virtually) sat with Michael DeCosta and Carlos Cata recently to talk about marketing and branding in professional services. Both have 25 years’ experience in executive search and marketing, making this a perfect pairing. Learn from experts on how to market your professional services firm, how to attract top marketing talent and more in this recent conversation. -read more-
Marketing in the Age of COVID-19. COVID-19 has had a far-reaching effect, and brands and marketing approaches have not been immune. In the past several weeks our own Carlos Cata has taken note of a number of insights that can help leaders play stronger offense in this defensive world. -read more-
Forbes: CMO Next 2019: 50 Game-Changing Marketing Leaders. Chief marketing officers sit at the forefront of change within their organizations, driving technology investment, innovation, customer experience, new-product development, and the shaping of purpose, values, position and culture. -read more-
Waterman Hurst: 96% of Corporate Leaders Agree: Gender Pay Gap Must Be Fixed. The momentum is building, you read and hear about it almost daily. More board, CEO and top-level jobs are going to women in almost every industry and the drumbeat about the gender pay gap is loud and clear. But is this more of a media movement than a real fix? Will the momentum die before 50/50 leadership is achieved and before women and men are paid the same? -read more-