Back in November of last year, MarketingProfs' Marketing Smarts podcast featured marketing expert Brian Sheehan, author of "Loveworks: How the world's top marketers make emotional connections to win in the marketplace." Sheehan discussed how companies make the transition from organizations that simply serve a purpose to brands that are truly loved.
A recently released study from Robert Half Technology offered insight into the IT hiring plans of chief information officers (CIOs) in the first six months of the new year.
The trend of outsourcing within the manufacturing sector has been well-documented, with proponents pointing to numerous benefits that the approach has to offer. (more…)
Shareholder activism is growing globally. According to a Citigroup report released to institutional clients in October, shareholder activism campaigns from abroad have increased roughly 27% since 2010. (more…)
In a recent piece for Forbes, Randy Komisar, partner at venture capital firm Kleiner Perkins Caufield & Byers, noted that the trend of moving toward overseas production has resulted in the United States sending 5.8 million manufacturing jobs overseas since 2000. (more…)
Cybersecurity has quickly evolved from a back-office discipline into an executive priority as organizations large and small have had their weaknesses revealed. To insulate business strategies against digital threats, companies must judiciously distribute their resources across a variety of core defensive competencies. (more…)
Around the time that the calendar year changes, experts and other key players across a wide range of industries typically begin to herald the year of a new development. (more…)
Over the past few weeks, Flappy Bird has become the latest viral mobile app game to take the world by storm, joining the ranks of Candy Crush and Angry Birds. In an unusual move, the game's creator recently announced his intention to pull it from app stores, which led to an 11th-hour surge in downloads and catapulted Flappy Bird into an even higher level of notoriety. (more…)
HealthCare.gov presents a cross-section of health care insurance choices for United States citizens as part of the Affordable Care Act, but the website's launch at the beginning of October was fraught with error. The site buckled under an enormous amount of traffic, which resulted in error messages that left many users unable to create profiles, log in and view the different options available to them – especially those who tried to gain access during peak hours. HealthCare.gov is now up and running, but it took nearly two months beyond its launch date of Oct. 1 to get the site to that stage, a state of affairs that was embarrassing for the government and a headache for members of the public.
In line with the trends of recent years, sustainability and energy efficiency are likely to become even more of a priority for companies looking to streamline their operations, cut costs and gain an edge among consumers in 2014.
Technology is becoming a bigger part of virtually all C-level roles, not just those directly related to it (such as the position of chief information officer, or CIO). For instance, the chief marketing officers (CMOs) of yesteryear used to rely a lot more on creativity and inspiration, whereas nowadays, search analytics and software skills are key.
In a recent piece for Forbes, contributor Roger Trapp outlined the findings of an extensive effort to research employee engagement, as spearheaded by management consultancy Bain & Co. (more…)
With comprehensive financial and operational knowledge of their companies, solid data analysis and a robust supply chain infrastructure impervious to single node failure that can cause the chain to break, professionals are well-positioned to face risk. (more…)
Having a solid risk management strategy in place is one of the core parts of building a robust supply chain. Although CEOs and others in the C-suite can't prevent adverse events such as natural disasters from happening, they can influence how well-prepared their companies are when the unexpected occurs.
When it comes to developing IT security policies that are sufficiently robust to adequately protect firms from threats, many decision-makers feel their employees may not be completely on board with their efforts, which likely ends up compromising their companies’ ability to meet security goals. (more…)
In a recently published piece by Forbes, contributor Ekaterina Walter turned a critical eye to clichés that are often cited when discussing how to be a successful leader. These were:
The United States, according to Healthcare Finance News contributor David Weldon, has a drug problem – just not the type that might be likely to first come to mind. Indeed, the problem to which he's referring isn't related to substance abuse at all, but rather drug shortages exacerbated by limitations and inefficiencies within the health care supply chain.
Protiviti’s latest IT audit benchmarking study indicated that although many companies are continually revising and reinforcing their IT audit functions, these practices are still falling short and exposing them to risk. (more…)
Part of being a C-level executive involves being a leader, whether the professional in question is the CEO serving as the face of the company or the CIO to whom members of the workforce turn when they have questions about data security or need guidance related to the firm’s IT processes.
According to the ExactTarget Marketing Cloud 2014 State of Marketing Survey released earlier this month, marketers' top three priorities for the new year are driving increased conversion rates (listed by 47 percent of respondents), boosting and optimizing brand awareness (46 percent) and collecting, measuring and leveraging data related to behavior (29 percent).
Strong “business partnering” between CFOs and supply chain leaders generates better results than more traditional relationships, according to the results of a recent global survey of CFOs and supply chain leaders by EY.
For chief information officers, their title belies their role. Specifically, CIOs are charged with managing their companies’ information technology and the related infrastructure – but, increasingly, chief financial officers (CFOs) are becoming part of the picture, which has the potential to cause strained relations down the road, according to a recent article by ZDNet contributor Tim Lohman.